Master Positioning 2019 Information
THE COMPLETE POSITIONING MASTER COURSE
World’s #1 Brand Strategy & Competitive Advantage Expert Teaches The BIG Agency Secrets Your Competitors Don’t Want You To Know.
Positioning is the FIRST step in creating any brand strategy, all branding elements & messaging, and all marketing across every channel. It’s the SINGLE MOST ESSENTIAL COMPONENT OF EVERY BRAND STRATEGY!
You must create your Positioning Platform FIRST, and only then can you effectively craft all of your branding elements and messages.
My Complete Brand Positioning Master Course will teach you every aspect of how to do this and win.
If you don’t completely control your positioning, your competitors will do it for you, and it won’t be in your favor. In fact, they’re doing it right now. Every. Single. Day. Positioning is the ONLY way to stop this fast.
I’ll show you how to take control immediately and maximize your client and customer revenue and ROI big time.
In my COMPLETE MASTER COURSE you’ll get unlimited access to 24 full-length intensive and advanced video lessons revealing the strategies and tactics your competitors don’t want you to know… PLUS you’ll get fully detailed PDF WORKBOOKS for every lesson…
Here’s what you’ll get in Master Positioning 2019
Here’s Just Some of What You’ll Learn (and there’s a lot more!) and a Few of the Immediate Benefits You’ll Get:
You’ll Learn To Create Higher Converting Ads at Lower Costs and Higher ROAS Than Ever Before:
- Using Positioning Science, your ad headlines, content, images, calls-to-action and all message touch-points will reach deeper into the mind of your most highly qualified targets and actually compel them to take the actions you need them to take.
- This reduces CPC (often by huge margins) and increases both CTR and conversions dramatically. The benefits run from Top-of-Funnel right through conversion.
You’ll See Insane Increases in Search Ranking, CTR & Conversion Rates:
- I’ll teach you how to strongly and immediately reinforce and drive home your positioning AND de-positioning from search through the moment your targets hit your site or lander, and your conversion rates will absolutely increase.
- When conversion rates increase, cost of acquisition goes down, AOV goes up, and you start the ‘stimulation’ and ‘retention’ phases much more quickly, increasing LTV significantly.
You’ll Close Higher Value Clients More Quickly Than Ever Before:
- You’ll learn how to create your own Category Class to quickly establish that YOUR agency, brand, products or services will ABSOLUTELY solve your targets’ needs, resolve their pain points, and fulfill their desires… AND that your competitors can’t.
- You’ll learn the most serious strategies and tactics to leave your competitors in the dust.
THE COMPLETE MASTER COURSE CURRICULUM AND PROGRAM DETAILS:
- Lesson 1: The Core of Positioning & De-Positioning
- Lesson 2: The Positioning Platform
- Lesson 3: The Positioning Matrix™
- Lesson 4: Category Classes, Why They Always Win, How to Create Yours
- Lesson 5: ‘Brand’ vs ‘Branding’; Competitor vs Competition (Yes, They Are Different!)
- Lesson 6: Doubt And Dissatisfaction – The Two Critical Movers, How to Create Them
- Lesson 7: Brand Positioning Ladders and the Variance of Positioning Influence
- Lesson 8: Brand and Positioning Traps You Are Making; How to Avoid Them; How to Fix Them
- Lesson 9: Controlling The Decision-Making Process – Part 1
- Lesson 10: Controlling The Decision-Making Process – Part 2
- Lesson 11: Controlling Perceptions, Beliefs and Interrupts
- Lesson 12: The Positioning Venn Systems
- Lesson 13: Positioning in Advertising and for Agencies
- Lesson 14: Marty’s Private Client Positioning Workflow
- Lesson 15: Ultra Advanced Positioning and De-Positioning Tactics
- Lesson 16: Segmentation To Increase Conversion, Stimulation and Retention
- Lesson 17: Positioning and The Acquisition Phase
- Lesson 18: Positioning and The Conversion Phase
- Lesson 19: Positioning and The Stimulation Phase
- Lesson 20: Positioning and The Retention Phase
- Lesson 21 through 24: The Weaponization of Marketing and Advertising
About Marty Marion
With 40+ years of experience as a principal and senior executive of two of the world’s largest advertising and marketing agencies (think ‘Mad Men’ in the heyday of advertising), and having consulted to and directed highly successful brand positioning, strategic planning and digital marketing programs for agencies and major brands in almost every niche, I have a unique expertise in brand positioning strategy that can make a huge impact on your bottom line. And I’m ready to share it now with you.
I am the author of The Positioning MatrixTM, the world’s first mathematical model for creating a Positioning Platform, and I virtually invented the science of applied de-positioning for advertising and marketing. I’ve been using this successfully for the benefit of my private clients for years, and now it’s available for you and your brand, consultancy or agency (and your clients too!).
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