Find Your Dream Clients Information
Most service businesses don’t have a sales problem, they have a leads problem. Because what good is a “closer”, if there’s no one to close?
A lack of an effective lead gen system forces you into working with the wrong people, making less money, and feeling burned out. So instead of a “passive” marketing strategy which waits for clients to show up, you need an “active” strategy that goes and brings them in right now.
IMAGINE HAVING 10-20 MEETINGS WITH NEW IDEAL PROSPECTS EVERY WEEK
Nothing is simpler, cheaper, and produces faster results than combining both cold email and LinkedIn outbound prospecting. It’s easy to do, and it allows you to reach the right people with the right message, so they’re actually excited to book a call with you.
This isn’t about spamming or annoying potential prospects. This is about serving others and focusing on creating more high-quality conversations, not just closing high-paying clients. While things like SEO or content marketing take time, with this you can start seeing results today!
THE “SMART OUTREACH SYSTEM” FOR DOUBLING YOUR REVENUE
A comprehensive, step-by-step, outbound prospecting system for consistently generating high-quality leads, landing dream clients, and increasing your income.
This active marketing strategy combines LinkedIn, cold email, and “evergreen tactics”, so you can find your ideal prospects no matter what niche you’re in.
Here’s what you’ll get in Find Your Dream Clients
THIS NEW B2B LEAD GEN COURSE WILL HELP YOU…
CONSISTENTLY BOOK MORE CALLS
By using AJ’s proven framework, you’ll consistently book 5-10 new calls each week with ready-to-go, high-paying prospects.
EASILY LAND BIGGER CLIENTS
You’ll not only have the right leads, but the right sales process in place so you can more easily convert strangers into dream clients.
ALWAYS HAVE A FULL PIPELINE
You’ll learn how to identify, message, and generate leads in any niche or industry without being spammy or annoying.
TAKE CONTROL OF YOUR REVENUE
Instead of having income goals you never hit, you’ll now have an active strategy you’ll use everyday to reliably increase your income.
ACQUIRE A RECESSION-PROOF SKILL
By mastering cold outreach, you’ll always be able to generate an online income for yourself no matter the economy.
NEVER WORRY ABOUT CLIENTS
With this predictable lead gen system in place, you’ll never have to worry about “where your next client will come from” ever again.
MODULE 1: FOUNDATIONS OF SUCCESSFUL B2B LEAD GEN
Lesson 1: Mindset Is Everything
Discover why it’s all about focusing on helping the customer, not selling them.
Lesson 2: Intro To Outbound Prospecting
Learn the difference between push vs pull marketing and the right way to do each.
Lesson 3: 3-Step Process For Landing Meetings
Master turning complete strangers into new conversations and booked calls.
Lesson 4: Dialing In Your Niche & Avatar
Walkthrough dialing in your avatar and what to do if you have multiple different ones.
Lesson 5: Dialing In Your Messaging
Understand your audience’s “flavor of pain” and craft short, powerful messaging.
Lesson 6: Optimizing Your Digital Presence
Learn the 8 key areas for optimizing your online presence and perception.
Lesson 7: Workflows & Daily Rituals
Create a simple, repeatable, daily outreach ritual so your pipeline is always full.
Lesson 8: Tracking Opportunities In Your CRM
Track the interest levels of your prospects without it being time consuming.
Lesson 9: Tracking Your KPI’s
Use the KPI template to stay organized and track your lead gen systems effectiveness.
MODULE 2: BUILDING YOUR LIST
Lesson 1: Your List Building Mindset
Understanding why precision over quantity is the key to fast results.
Lesson 2: Defining Your Targeting Criteria
Become crystal clear on exactly who you’re targeted so they’re easy to reach.
Lesson 3: Building Lists Within LinkedIn
Leverage the best practices within LinkedIn and Sales Navigator.
Lesson 4: Building Lists With Email Databases
Learn what databases are best for your niche and how to find decision makers emails.
MODULE 3: ENGAGING YOUR LIST
Lesson 1: Proven Messaging Principles
Create high-converting messaging with AJ’s tested cold outreach checklist.
Lesson 2: Stages Of Awareness
How to know exactly what to say based upon your prospects state of awareness.
Lesson 3: Copywriting Frameworks, Templates, & Training
Use these proven plug-and-play templates to start driving high-quality leads today.
Lesson 4: Writing Sequences
Learn how to follow up with anyone without being annoying.
Lesson 5: Personalizing Your Outreach
Discover how to make all of your outreach look and feel personalized.
Lesson 6: Real Cold Email Breakdowns: Good & Bad
Walkthrough examples AJ has sent and avoid the mistakes he’s made for you.
Lesson 7: Proof You Can Do This
How to overcome “imposter syndrome” when getting started with your outreach.
MODULE 4: CONVERTING YOUR LIST
Lesson 1: Converting Leads Daily
The first thing you should do before you start prospecting every day.
Lesson 2: From Interested To Booked Call
How to effortlessly move someone from just being interested to booking a call.
Lesson 3: Handling Objections & Concerns
Use AJ’s proven templates for overcoming the most common objections.
MODULE 5: FINE-TUNING YOUR FUNNEL
Lesson 1: Relevant Regulations & Compliance
Learn everything you need to avoid so you can prospect safely.
Lesson 2: Optimizing The 3 Keys To Success
The three things to focus on above else to generate consistent high-quality leads.
Lesson 3: Benchmark KPI’s
Discover the exact benchmarks so you know if what you’re doing is working or not.
MODULE 6: SCALING & AUTOMATION
Lesson 1: The Pro’s & Con’s of Automation
What you need to know about automation before ever using it.
Lesson 2: LinkedIn Automation Tools
Best practices for leveraging LinkedIn automation tools to maximize conversions.
Lesson 3: Email Automation Tools
The technical set-up for email automation and email deliverability
Lesson 4: Fine Tune The Right Things
Wrapping up everything you’ve learned into a repeatable and effective lead gen system.
About AJ Cassata
From starting out as an inexperienced 19-year-old college dropout, with no network or fancy degree selling painting services door-to-door, to creating successful online businesses allowing him to work and live anywhere in the world (currently living in Vietnam!), AJ Cassata has used lead generation to change his life.
Now as a B2B sales consultant and founder of Revenue Boost — a leading B2B sales accelerator — he’s helping thousands of new and experienced service providers quickly increase their revenue, prospect smarter, and land bigger clients with consistency.
Plus from his role as the official Sales Mentor & Advisor for Aurelia Ventures, a tech startup accelerator for B2B founders, AJ brings the “what’s working now” insights across some of the smartest and fastest scaling B2B companies today.
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